Field of Marketing

The mission of the doctoral program in the field of Marketing is to train researchers capable of independently conducting research projects aimed at advancing scientific knowledge in the field of marketing.

The theoretical and methodological knowledge required to carry out high-quality research in marketing is acquired through the courses included in the first-year curriculum, such as:Quantitative Methods; Theories and Models of Consumer Behavior; Theory and Culture of Marketing; Designing Marketing Research; Methods and Models in Marketing; Integrated Marketing Communication.

During the first year, students develop a research project based on which they are admitted into the scientific research stage (years II and III), during which they prepare their doctoral thesis

The admission process for doctoral studies consists of an entrance exam, during which the candidate presents a scientific research project (Annex 9 of the DSEBA Doctoral Admission Regulations).

The main components of the research project are as follows:

• the title of the scientific research project (which must correspond to a topic announced by the doctoral supervisor for admission),
• a summary of the project (in Romanian and English or French),
• the content of the scientific research project,
• the objectives and research activities within the project,
• a plan for dissemination of doctoral research results,
• and a description of the candidate’s previous scientific research experience.

Candidates may choose to prepare and present the scientific research project either in Romanian or in an internationally used language.

Candidate evaluation during the admission exam will be carried out based on the criteria and indicators included in the evaluation grid for doctoral admission in the field of Economic Sciences (Annex 10 of the DSEBA Doctoral Admission Regulations).

The weighting of each evaluation criterion in the final score is as follows:

• 50% for the evaluation of the research project
• 50% for the evaluation of the candidate’s prior academic and scientific background

For more details regarding the application file, the admission calendar, and the organization of the admission process within the Doctoral School of Economics and Business Administration, please consult the DSEBA Doctoral Admission Regulations and the UVT Doctoral Admission Methodology.